Meet Ayesha S. Shehmir, an exceptional Australian-Pakistani Editor currently making waves in the vibrant city of Dubai. In this insightful article based on her interview with RTF, we delve into Ayesha’s remarkable journey through the realm of design journalism, marked by innovation, exploration, and a relentless pursuit of creative excellence. Join us as we uncover the extraordinary career of this visionary editor, whose passion for storytelling has redefined the landscape of design narratives.
For the past two years, Ayesha has been the driving force behind Harper’s Bazaar Art, a publication synonymous with innovation and exploration in the cultural and contemporary art scene. Under her stewardship, the magazine has blossomed into a dynamic platform, breathing life into the creative landscape through initiatives like “ART BOOK,” a city-specific masterpiece redefining our appreciation of art in the modern world.
Currently at the helm of Harper’s Bazaar Interiors, Ayesha continues to chart new territories as Editor, offering readers exclusive glimpses into the homes of inspirational individuals across mesmerizing locales—from the enchanting landscapes of Muscat to the bustling streets of Manhattan. Within the pages of Harper’s Bazaar Interiors, innovation and inspiration converge, offering readers a window into a world where luxury and contemporary design intertwine seamlessly.
Ayesha’s illustrious career is a testament to her ability to engage with and extract wisdom from influential figures across art, design, architecture, and beauty, both regionally and globally. Her interviews serve as portals into the minds of those actively shaping the creative landscapes of our world, offering readers a deeper understanding of the forces driving innovation and excellence.
When asked about her journey into magazine editing, Ayesha reflected on her lifelong passion for print media. From a young age, she was captivated by magazines, and her love for storytelling eventually led her to pursue a degree in journalism. After relocating to Dubai in 2018, she contributed to various publications before landing her dream role as Editor of Harper’s Bazaar Interiors.
A typical day in Ayesha’s life as an Editor is a whirlwind of activity. From attending photoshoots and events to conducting interviews and traveling, she is constantly on the move. When not out in the field, she spends her time behind the desk, responding to emails, writing, reading, and editing—a routine she finds immensely fulfilling.
One of the most common challenges Ayesha faces when dealing with designers is ensuring that the stories she covers offer a unique and engaging angle. She believes that every challenge is an opportunity for a compelling story, and she enjoys interacting with a diverse array of personalities to enrich the narrative.
When selecting content or themes for her publications, Ayesha gravitates towards stories that offer a bold and exclusive angle, providing readers with insights and perspectives that are both informative and engaging. She believes in striking a balance between fun and informative content to keep the audience captivated.
In terms of emerging trends in magazine publishing, Ayesha sees a resurgence of interest in true print media. Despite the digital revolution, there is a growing community of print enthusiasts who appreciate the tactile experience of reading a physical magazine. Initiatives like “ART BOOK” exemplify this trend, demonstrating the enduring allure of print in a digital age.
Handling criticism and feedback from readers or stakeholders is an integral part of Ayesha’s role as an Editor. While she values their insights, editorial decisions are guided by a commitment to upholding the brand’s values and heritage.
For Ayesha, the most rewarding aspect of her job is the opportunity to meet and tell the stories of incredibly talented individuals. She finds inspiration in the diverse array of personalities she encounters and is committed to sharing their stories with the world.
Aspiring magazine editors looking to break into the field or advance their careers can learn valuable lessons from Ayesha’s journey. She encourages them to embrace originality and never shy away from voicing their opinions. Journalism is a platform for positive change, and their unique perspective can make a significant impact on society.
In conclusion, Ayesha S. Shehmir’s journey from print passion to editorial mastery is a testament to the power of storytelling and the enduring allure of print media in a digital age. Through her innovative approach to design journalism, she continues to inspire and captivate readers, offering them a window into the fascinating world of art, design, and architecture.
