At Fublis, our Media Matters series features insightful conversations with media professionals who are shaping how stories are crafted and shared in today’s fast-evolving landscape. From journalists and editors to writers and digital storytellers, this series highlights the experiences and perspectives of those who inform, engage, and inspire through the written word.
In this edition, we speak with Kushmita Bose, a content writer whose career has grown from an internship experience to a dynamic role at Khaleej Times. Her journey into media was sparked unexpectedly, but quickly evolved into a passionate pursuit of storytelling across technology, business, and lifestyle topics. With a strong belief in the power of words to influence and connect, Kushmita brings thoughtful insights into the evolving role of content creation in the digital age.
Throughout our conversation, she shares her reflections on the rise of AI in media, the importance of adaptability, and the strategies that have helped her build meaningful professional relationships. From navigating editorial challenges to finding inspiration in everyday life, Kushmita offers practical wisdom for both emerging writers and seasoned media professionals.
Join us as we explore her journey, creative mindset, and the transformative role of storytelling in a world shaped by constant change.
What sparked your passion for content writing, especially within the media landscape?
Kushmita Bose: To start off, content writing wasn’t initially the career path I had envisioned for myself. It wasn’t something I set out to pursue from the beginning. However, during my internship, I found myself gradually stepping into the world of writing—and before I knew it, I was completely immersed. What began as a mere opportunity soon turned into a deep-rooted passion. The thrill of discovering fresh content ideas, the excitement of researching new topics, and the ability to tell compelling stories all sparked something in me. I realized how powerful words can be — how they can inform and influence.
Looking ahead, what changes do you foresee in the world of content writing? How do you think digital media will shape the way we create and consume content?
Kushmita Bose: As a content writer, I’ve witnessed firsthand how the landscape of content creation is evolving at an unprecedented pace. The way we create and consume content is changing rapidly, and much of this transformation can be credited to the rise of generative AI. From AI-powered writing assistants to automated content generation tools, technology is pushing the boundaries of creativity.
What has your path been like leading up to your role at Khaleej Times? Were there any significant milestones or experiences that shaped your career along the way?
Kushmita Bose: I can confidently say that it has been one of the most special journeys — one that has nurtured me both personally and professionally. I began as an intern, stepping into the newsroom with minimal knowledge about the media industry, but with a heart full of curiosity and a willingness to learn.
Reflecting on your experiences, what topics have you found most intriguing to write about?
Kushmita Bose: As a writer, I’m truly grateful to have had the opportunity to contribute to a wide range of topics across multiple platforms. That said, I’ve found myself particularly drawn to the fields of technology and business — areas that I consider to be my core beats.
How do you foster meaningful connections with journalists and editors in your field? What strategies do you find effective in nurturing these professional relationships?
Kushmita Bose: As a writer, fostering meaningful connections with editors and fellow media professionals is not just beneficial — it’s essential to thriving in this field. An effective approach is to take a genuine interest in the work of my peers and editors. I actively read their publications, celebrate their successes, and offer support when I can—whether that’s promoting their stories or connecting them with potential sources.
Can you share some of the hurdles you’ve encountered in your writing career? How did you navigate those challenges?
Kushmita Bose: I’ve certainly encountered my fair share of challenges. In the beginning, one of the toughest hurdles was adapting to constantly changing client expectations and feedback. Each project often came with its own set of requirements, and learning to adjust my tone, style, and approach accordingly took time and effort.
How do you stay inspired and come up with fresh content ideas regularly?
Kushmita Bose: One of the most important habits I’ve developed is reading — widely and often. Whether it’s industry reports, opinion pieces, or everyday news, reading helps me stay informed and broadens my perspective. I also make a conscious effort to stay observant of what’s happening around me. Inspiration often comes from the most unexpected places—conversations, trends on social media, or even something as simple as a personal experience.
What’s one lesson you’ve learned from your time as a content writer at Khaleej Times?
Kushmita Bose: One important lesson I’ve learned is the importance of staying on my feet and being ready to adapt—always. In this field, change is the only constant. Whether it’s a breaking news story, a last-minute edit, or a completely new topic to cover, I’ve had to learn how to shift gears quickly.
What excites you about working in public relations and social media? Are there specific elements of these fields that resonate with you personally?
Kushmita Bose: I genuinely enjoy the process of brainstorming fresh ideas, finding compelling angles, and shaping stories that not only inform but also resonate deeply with audiences. There’s something incredibly rewarding about being able to tell a story that connects with people on a personal level. I thrive on the challenge of adapting to changing trends, thinking on my feet, and finding innovative ways to bring a brand’s story to life. That sense of influence, connection, and storytelling is what truly drives me in this field.
For those just starting out in content writing, what guidance would you offer? Are there key skills or experiences they should focus on as they embark on their journey?
Kushmita Bose: For anyone just starting out in content writing, my biggest piece of advice is: network, network, and network. I really can’t emphasize this enough. Building genuine connections with people from different industries can open so many doors — from learning about new topics to discovering unexpected opportunities.
