In our ongoing interview series, Media Matters, Fublis shines a spotlight on professionals shaping the media landscape, from journalists and editors to writers and digital content creators.
In this edition, we feature Samira Ahsan, a dynamic voice in architectural journalism. Samira’s journey from architecture to journalism offers a unique perspective on blending design sensibilities with impactful storytelling. With contributions to publications like Ceramic Magazine and Archello, she shares her insights on the evolving role of journalism in the digital age, the challenges facing aspiring journalists, and the importance of collaboration across disciplines. Here’s her story.
Could you elaborate on your journey from architecture to journalism? What factors influenced your decision to pursue a career in this field?
Samira Ahsan: Over the past five years, I have gained valuable academic experience as a graduating architecture student. This has allowed me to acquire knowledge of the fundamentals of architecture and design. Meanwhile, I have also focused on developing my writing skills, as pushing myself as a writer has always been important to me. In addition to my academic pursuits, I have enrolled in various online courses and engaged in freelance work with online magazines. What started as a passion has later encouraged me to build a career in architectural journalism from scratch.
What challenges did you encounter when starting out as a young journalist? How did you overcome these obstacles and establish yourself in your professional circle?
Samira Ahsan: When I was starting as a young journalist, I was a student of architecture pursuing a bachelor’s degree. Due to the COVID-19 lockdown, my plans for an internship were canceled. To stay engaged, I turned to writing. During this time, I came across RTF’s “Architectural Writing Training Programme | Work from Home” and decided to apply. I was thrilled when I got accepted and discovered I could contribute to an international architecture website.
Please describe your roles and responsibilities at Ceramic Magazine and Archello, Netherlands, for the audience.
Samira Ahsan: I am a contributing writer at Ceramic Magazine, a local publication in Bangladesh. I write articles for the interior design and architecture sections, and I also conduct interviews with architects to gain more insights into their concepts and design process. I have been working at Ceramic Magazine for two years. Additionally, I work as a freelance editor for Archello, where I primarily focus on writing about architectural building materials, top manufacturers for clients and architects, and so on.
How has your architectural background shaped your approach to journalism and UX design? Can you provide specific examples of how your design sensibilities have influenced your work?
Samira Ahsan: I believe that architecture is a vast field that encompasses various disciplines. My background in architecture has proven to be beneficial in my journalism and UX design work, as it has equipped me with critical thinking skills and a creative thought process. As architects, we are always inquisitive, seeking to identify problems and researching solutions. This visionary approach is essential in all aspects of my work.
The rise of digital platforms and social media has transformed audience engagement. How has this impacted the role of journalists, and what strategies have you found effective in connecting with your audience?
Samira Ahsan: Digital platforms and social media have truly transformed audience engagement. The role of journalists depends on the platform we use. For LinkedIn or websites, long reads may be a good fit. For Instagram, more visually informative content with fewer words and more visuals may be better, as long as the information is effectively conveyed.
What are the primary challenges that one faces in the journalism industry today? How can aspiring journalists overcome these obstacles and build successful careers?
Samira Ahsan: The media landscape is always evolving. Journalists need to adjust to new technologies and platforms, like digital media and social media, while upholding journalistic standards. The field of architectural journalism may have limited job opportunities and competition for positions, but it’s great to see it growing! I hope to see more educational courses related to architectural journalism, similar to creative writing courses, as it will be beneficial for beginners.
How important is collaboration in the field of journalism? Can you share how you connect with architects and designers?
Samira Ahsan: Collaboration is crucial in journalism. It allows for diverse perspectives, fact-checking, and a deeper understanding of complex subjects. For example, when I engage in conversations working closely with architects and designers can provide invaluable insights into their creative processes, challenges, and innovations.
To connect with architects and designers, I reach out to them directly through email, social media, or mutual acquaintances. Building relationships with these professionals helps me gain access to exclusive interviews, stories, and behind-the-scenes information.
What are your long-term goals for your work in journalism? What kind of impact do you hope to achieve through your writing and reporting?
Samira Ahsan: I aspire to create a platform where students can seek guidance, architects can exchange ideas, and individuals can discuss emerging trends and challenges. Ultimately, I envision establishing my platform dedicated to architectural journalism. In today’s world, staying informed about materials, products, sustainable practices, and resources is immense.
What opportunities do you see for young journalists who are passionate about making an impact in the field? Where do you believe the greatest potential lies?
Samira Ahsan: For the young journalists who often wonders where to start, I would like to say: just start. Begin with whatever intrigues you to write; you will find your interest along the way.
