Welcome to Media Matters, a dedicated interview series by Fublis, where we feature insightful conversations with leading media professionals. In this series, we explore the dynamic relationship between media, public relations, and various industries, including architecture and design. Our interviews shed light on how communication experts, journalists, editors, and PR professionals navigate their fields while shaping how stories are told and shared.
In this edition, we speak with Kiranmmayie Suryanarayana, a public relations expert with a strong background in architecture. Kiranmmayie’s unique journey—from studying architecture to working in PR and communications—offers valuable insights into how these two fields intersect. Having worked with prominent firms such as Khosla Architects and Nikaya Design Studio, and gaining international experience at ING Media and Architecture Today, she brings a nuanced perspective to the world of architectural communications.
Join us as she discusses her career evolution, the influence of her architectural background on her PR strategies, and her thoughts on the future of architecture and public relations.
Your career uniquely bridges public relations and architecture. What initially drew you to both fields, and what inspired you to transition from a focus on architecture to a career in public relations?
Kiranmmayie Suryanarayana: I’ve always been fascinated by architecture, and during my undergraduate studies in the field, I realized I had a strong inclination towards writing about it. Hence, I decided to pursue a masters in Magazine journalism which opened other aspects of writing which was PR and communications. So once I finished my masters I applied for an internship with a PR and communication agency focusing on built environment. This internship opened up a whole new vision of how writing about architecture can go beyond just features and focus of research and relevance of what the built environment holds.
Looking back at your time with Khosla Architects and Nikaya Design Studio, how did those roles influence your approach to your current work at Epistle?
Kiranmmayie Suryanarayana: Architecture and writing both center around creativity, requiring a clear sense of thought and direction. My time at Khosla and Nikaya offered me a fresh perspective on the power of minimalistic design—proving that ‘less is more’. Similarly, in communications, we don’t need to rely on elaborate terms to convey a narrative. Instead, the focus should be on crafting an engaging and tangible story using simple, understandable language. Additionally, I gained valuable professionalism and soft skills that have helped me grow on a personal level.
You’ve had the opportunity to work internationally with ING Media and Architecture Today. How did these global experiences shape your perspective on public relations and architecture?
Kiranmmayie Suryanarayana: I had many valuable learnings, but if I were to highlight one, it would be the profound impact of the architectural community on the society we live in. Globally, architecture plays a crucial role, with numerous seminars, events, and research initiatives dedicated to advancing the field and highlighting its relevance. In India, while we are still in a growing phase, there is increasing recognition of this relevance. Architecture is more than just constructing four walls—it’s about shaping how we live. This is a key lesson I aim to instill in our community, helping people understand how architecture can drastically improve our surroundings on a larger scale, influencing not just individual spaces but entire communities and environments.
Can you share a specific instance where your international experience directly influenced your strategies or approach in your current role?
Kiranmmayie Suryanarayana: In the world of PR and communications, networking is essential. The strong relationships and connections I built during my time in the UK continue to benefit me in my current role. Attending various events and seminars focused on architecture and the built environment allowed me to gain valuable insights into the industry while establishing relevant contacts.
Switching from architecture to public relations is quite a shift. What aspects of your architectural background have proven most useful in your PR career?
Kiranmmayie Suryanarayana: I don’t see it as a drastic shift, as I’m still working within the realm of design. While my current role focuses on what happens after a design has taken shape and become a built form, my previous work was centered on how to approach and develop that design into a tangible structure. I firmly believe that my architectural background helps me daily to better understand context and approach stories with a more technical perspective.
Also, what are some key takeaways from your current PR role that have contributed to your overall professional growth?
Kiranmmayie Suryanarayana: As a PR professional, you are constantly on the lookout for what is happening around us, including industry news, tangible business updates, and the overall relevance of media. As a designer, I would only seek design inspiration when necessary, but in my current role, I am continually searching for new perspectives, thoughts, and ideas.
Can you provide an example where your architectural knowledge shaped a PR campaign or strategy?
Kiranmmayie Suryanarayana: As I mentioned earlier, having an architectural background can help you better understand the business aspects and provide valuable insights into projects, research topics, and even events.
How do you see the integration of architecture and PR evolving, and what steps are you taking to stay ahead of these developments?
Kiranmmayie Suryanarayana: In today’s digital world, having a strong media presence and voice is a vital skill. Design isn’t just about form; it’s also about how it transitions into words and communicates effectively with the masses. Branding is another fascinating aspect that has the power to elevate a brand, making PR highly relevant to architects.
Looking ahead, what are your goals for the future in both public relations and architecture?
Kiranmmayie Suryanarayana: Looking ahead, I’m intrigued by the impact of AI on both architecture and media. I believe there is immense potential in this integration and would love to explore it further.
For those interested in careers that blend multiple disciplines, what advice would you offer? How can they best prepare for such diverse roles?
Kiranmmayie Suryanarayana: My best advice is to enter the professional world with an open mind and not be deterred by those who suggest following a set career path. In a world of constant change, why limit yourself to a single direction when there are countless opportunities waiting to be discovered?
