In a recent conversation with Future Talks by RTF, Dima Stouhi, an innovator hailing from Beirut, shared her journey through the diverse realms of architecture and design. With experiences ranging from shaping interiors for a family steel company to her current role as a Content Editor at ArchDaily, Dima’s career embodies a fusion of varied disciplines.
Reflecting on her transition from interior architecture to architecture media, Dima reminisced about her initial passion for journalism and her eventual foray into architectural storytelling. Despite initially choosing interior architecture for its perceived profitability, Dima’s underlying passion for journalism persisted. This led her to apply for an editorial internship at ArchDaily, a decision that proved to be serendipitous as she found herself immersed in a world where she could combine her love for writing with her fascination for architecture and design.
Dima’s journey took an unexpected turn during the Venice Architecture Biennale, where she discovered a newfound interest in the visual communication side of architecture media. This experience prompted her to shift her focus towards visual storytelling, a decision that continues to shape her career trajectory.
Throughout her career, Dima has encountered various challenges in her exchanges with architects and designers, particularly concerning the communication and implementation of projects across diverse geographical locations. However, she emphasizes the universal language of design, which transcends geographical boundaries and facilitates collaboration.
Maintaining editorial independence and integrity while working with advertisers and sponsors is a delicate balance, according to Dima. She stresses the importance of maintaining authenticity and credibility to uphold the trust of their global audience.
When it comes to evaluating pitches from writers and designers, Dima emphasizes the importance of storytelling and collaboration. She believes that a successful pitch is one that effectively conveys the project’s narrative and resonates with the audience.
In curating content for ArchDaily and DAAily Platforms, Dima and her team prioritize factors such as relevance, educational value, and aesthetic appeal. They strive to deliver content that informs, inspires, and adds value to their audience.
As the media landscape continues to evolve, Dima envisions magazines and publications embracing more experimental and interactive approaches to content delivery. She highlights the growing emphasis on credibility and fact-checking in an era inundated with information.
Beyond her professional endeavors, Dima finds joy in photography, art, fashion, music, and travel. She views her diverse experiences and interactions as a constant source of inspiration that fuels her creativity.
In conclusion, Dima’s journey exemplifies the transformative power of passion and curiosity in shaping a dynamic career in architecture and design. As she continues to navigate the ever-evolving landscape of media, her commitment to authenticity and innovation remains unwavering.
