In this edition of Media Matters, Fublis is pleased to feature an insightful conversation with Mike Plotnick, founder and principal of Plotlines LLC. With over two decades of experience as a communications strategist, Mike has carved a niche in crafting impactful narratives that inspire, educate, and resonate with audiences.
From serving as Director of Communications at the globally renowned design firm HOK to contributing to esteemed architecture and construction publications like Architect and Building Design + Construction, Mike has consistently demonstrated his expertise in leveraging storytelling as a strategic tool. At Plotlines LLC, he continues to elevate organizational messaging through a blend of content marketing, public relations, and social engagement.
Join us as we delve into Mike’s journey, exploring his approach to storytelling, his insights on effective communication strategies, and his thoughts on the evolving role of content in connecting brands with their audiences.
Mike Plotnick is a veteran communications strategist and founder and principal of Plotlines LLC, a consultancy focused on writing, public relations, content marketing, and social engagement. In over twenty years, Mike has refined a broad expertise in the art of storytelling that has helped raise organizational stories to their full glory. During this time, his career progression included key roles like that of Director of Communications at HOK, a global design, architecture, engineering, and planning firm; he tried to build a communication strategy, both internally and with external audiences, positioning the projects and expertise of the firm on a global stage. Mike has also served as a contributing editor and freelance writer for numerous architecture, engineering, and construction trade publications and has had articles published in Architect and Building Design + Construction. The aggregate of his experience via the PR firms and advertising agencies serves him with broad experience that is versatile and invaluable within the communications field.
Plotlines LLC is a communications consultancy that crafts high-impact stories for organizations to inspire, educate, and motivate effect in their target communities. Helmed by its founder and veteran communications strategist Mike Plotnick, Plotlines LLC specializes in strategic content creation, public relations, content marketing, and social media engagement. The firm collaborates with clients from all industries to help them tighten their messaging, heightened brand profile, and deeper relationships with stakeholders.
Michael Plotnick is the principal of Plotlines LLC, bringing with him more than two decades of experience in the art of communication. Across aspects-media relations, storytelling, corporate communications, and thought leadership-his expertise runs particularly deep. Prior to Plotlines LLC, Mike held senior positions in companies handling PR and Corporate Communications and, with innovation, developed and executed strategies that simply raised brand presence. His passion for compelling storytelling has been unmistakably married to a consistent track record of delivery in hard, measurable results that is Plotlines LLC. It is trusted as an agency partner for organizations looking to elevate their communication engagements.
For an in-depth look into Mike Plotnick’s expertise and perspectives, please find the full one-on-one interview available at the link below.
